Insight at NUI Galway are working with Connacht Rugby to help them grow their fan base. Insight have created a bespoke database that harmonises multiple data streams and have developed dashboards to interrogate ticketing data and display key insights into fan activity.

The dashboards are used by Connacht Rugby’s commercial and marketing team. Outcomes have led to a patent application, as well as a second phase project.This project is led by Andrew Simpkin and Andy Donald.